Here’s A Huge Mistake That Real Estate Investors Make In Their Th

[Joe Evangelisti]

Imagine driving a beautiful high performance car. You sat in the comfortable seat, your hands gripped the wheel perfectly, and the engine gave a throaty rev when you pressed down on the gas pedal. Your task is to drive this sports car as quickly as it will go… but you have to drive in complete darkness.

How well do you think you’ll do? Yeah, you might get a few feet down the road but eventually you’ll discover that this isn’t the wisest way to safely drive this car at top speed!

Well, here’s the bad news: This is EXACTLY what you’re doing in your real estate investing business. Your real estate investing business is the high performance car – the tools and strategies are available for you to use. Unfortunately, you can’t see outside of the car.

Why the darkness? Well, it’s the way you’re thinking. The only thing that has your attention is the stuff that you can see inside the car. You can’t see beyond the windshield to what’s outside. You don’t see where you’re going; you can’t steer the car and react to the way the road twists and turns.

This illustrates the classic problem that most real estate investors face in their business: They’re so focused on the small things – and on small thinking! – that they don’t look beyond their business to the road outside. They miss the big thinking.

Here’s what small thinking looks like:

• You blame external sources for your problems
• You are focused on doing just a few things instead of taking massive action
• Your limiting thinking holds you back and you end up only doing a few deals at a time… maybe a couple of deals a month at the most
• You try to find the cheapest or the free ways to do things

Small thinking is focused on just trying to get the next deal done with the least amount of work and expense to you.

While doing a deal with the least amount of effort and cost sounds like a good idea, it may actually be hurting your business!

A better option is big thinking. Rather than trying to do your next deal with the least amount of effort and expense, big thinking says: “How can I do the next 100 deals systematically and profitably, in a way that sets myself up for an even stronger future?”

That’s a totally different thought process. Big thinking aspires to a longer-term goal that pushes you harder than you think is even possible, and it accepts the fact that achieving this goal will take work and money.

But don’t miss this: I’m not suggesting that you just spend MORE HOURS working and MORE MONEY on the same things that you’re currently purchasing. Big thinking requires a fundamental change in how you work and how you spend (INVEST!) your capital to do deals.

Here’s an example: Small thinkers try to scrimp and save their way to doing the next deal and they may try negotiating with the seller as hard as possible to get the lowest possible price for the property and then they try grinding down the contractor to get the cheapest deal.

On the other hand, big thinkers invest wisely to build systems that automate most of the process. They negotiate a win/win price with the seller because they know the seller will tell others about the great selling process; and the investor will make sure the contractor makes enough money to feel rewarded so they’ll want to work with the investor again.

This is a massive shift in thinking… and it all starts in your HEAD!