Where to find equity partners

[Kris Marmol]

Hello everyone,
I hope this is the right area to post this. My team and I are in the process of structuring a few deals that we will be looking to raise capital for. There doesn’t seem to be many local meet ups in my area so I am looking for any other suggestions on how to connect with other investors or find passive investors for our projects. Can anyone recommend any good conferences to attend or ways to find more equity partners?

[Amy Heitner]

@Kris Marmol

That is a broad question but I will say targeting who you want to reach and what problem you can solve for them, will help deliver the messaging that is going to resonate and engage your current audience. You can use social media as part of your paid ads strategy if you have your messaging and your audience dialed in. But posting generic content won't work. 

For example, posting to everyone "Real estate is a great investment" may be intended to appeal to everyone, but no one will engage because it resonates with no one.

As opposed to "Are you a doctor in NY struggling to diversify effectively and grow your wealth while maintaining a demanding medical career? With limited time for financial research and aversion to high-risk ventures, navigating the complexities of investment strategies can be overwhelming without the right guidance. Many physicians fail to diversify effectively, leaving their wealth vulnerable to inflation and market volatility."

Now someone in that situation is going to think, "Yes! Exactly! I need help with that!" That's when they engage.

Big difference.

I hope that helps:)