Whale - A Modern Approach to Traditional Security Deposits

[Jamie Petraglia]

Whale is a financial technology platform tailored to the rental community. It uses security deposits as a foundation to help renters improve their financial literacy and education.

Whale Deposit will take the idle cash often tied up in security deposits and invest it in risk-free, interest-bearing financial products. This allows residents to build wealth on their deposits while not using them. 

Whale also removes the burden of managing security deposits by placing a digital hold that landlords can see through their property management software. By maintaining possession of their deposit in the Whale account, renters generate a yield on those funds throughout their lease. The funds are guaranteed back to the landlord if damage occurs or a resident breaks a lease. 

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