Will upscale resort increase property values in tourist town?

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A guy is building a 200 room upscale low impact (ecologically appropriate) resort in our tourist town. Will this help or hurt housing values? It will be the "biggest" thing in the town of population of 2600.  There are many airbnbs (private residences) and  several small resorts, but nothing of this scale.  Will this affect home prices if it increases the "draw" to the town?