Direct mail marketing examples

[Jeff Piscioniere]

Good morning! I’ve been doing my due diligence research on direct mail marketing for off market properties. One of the particular areas that my partners and I wish to focus on is owner financing and specifically targeting people who own their homes in full or elderly owners who may be looking to avoid capital gains taxes if they were to sell their homes. I’ve certainly come across this and other reasons to focus on direct mail marketing, however I’ve been unable to find any good examples of the actual mailing that would be sent out to property owners. Does anyone have experience in this area who would be willing to share items which would be important to include on a mailing or speak to their experience in this aspect of marketing? My goal is to use a letter style mailing with hand written envelopes vs the printed postcard style which we already get far too many in the mail that immediately make it to the recycling bin.

Thank you in advance!

Jeff

[May Emery]

@Jeff Piscioniere I have written a blog about how to write a benefits driven letter to homeowners and especially seniors. 

 Seniors have different reasons to sell and lots of opportunity for you to help them. It probably isn't as much about getting cash with a fast closing as it is about how they don't have to fix their house, have strangers walking through etc. 

https://www.biggerpockets.com/member-blogs/11806/8...