Seeing startup and funding activity in rent advancing

[Parag Goswami]

With many SaaS financing startups raising big $$$$ recently by calling themselves as growth investors while they are nothing but an invoice factoring company, I am sensing that this is coming to real estate as well.  

Seeing some startups starting to advance rent to landlords or tenants to pre-pay in advance. 

Given that debt is available at such a very competitive rate, do you think multifamily landlords would need this type of service? What are they willing to pay for it? It almost sounds like a short-term loan.