Are You Really Getting Any Sales From Facebook?

[Corey Dutton]

I’ve noticed that a lot of companies, whether advertising on T.V. or in print, are using the Facebook logo in their ads to encourage people to connect with them on Facebook. For some businesses, who are offering coupons and other specials on their Facebook pages, this may be paying off. However, a recent controversy regarding ‘bots’ clicking on Facebook ads has turned off many big ad spenders on Facebook.

If you’ve ever placed a sponsored Ad on Facebook, you may have noticed a lot of clicks on the Ads but very few clicks to your web page and quite possibly zero sales or conversions. You may however, have seen a lot of “LIKES” on your page that seem to originate from fake or ‘spam’ Facebook pages or users. This is where a recent Facebook Ad controversy has come about. One company recently claimed that 80% of its clicks were ‘bots’ and not real users. Now I’m not one to believe everything I read, so this claim is likely exaggerated a little. However, the likelihood is very high that Facebook is still cheating.

Now for those of you who have spent money on ads and other promotions on Facebook, have you had any real sales as a result? I find that Facebook works for some businesses but not others. We have never had one loan close from a lead on Facebook, it just doesn’t work for us. What is your experience?

Read about the Facebook ‘Bot’ scandal on the New York Times here: http://bits.blogs.nytimes.com/2012/07/30/bots-raise-their-heads-again-on-facebook/