HELOC from my primary residence vs Hard money to finance a flip?

[Kevin Geary]

I have a couple hundred thousand equity in my primary residence. I like where I live so selling to free up money is out of the question. I am a licensed realtor and want to finally flip a property if possible. Hard money seems like the standard way of financing a project like a flip renovation. Is financing with the equity of my current home a terrible idea? TIA.