Cheapest Way to Send Mailers to Potential Private Lenders

[Tim Rackler]

I'm working on raising private funds. Does anyone know the cheapest way to send mailers to potential investors? I had one of my employees pull a list of investors with their name and address only. So now I have a pretty good size list of investors and addresses that I would like to mass mail.  But I would like to personalize them in the most efficient and cost effective manner. But I have never done a large list like this before. Any suggestions or input would be appreciated.  Thanks in advance.

[Matt B.]

We use the mail merge feature in Microsoft Publisher. If you don't have Publisher there is one in Word also. Our letterhead just happens to be in Publisher. At the end of the letter add a font that looks like cursive for your signature in blue ink. We use a 2x4 address label on the envelope with our logo and return address in the top left corner and the address of the person your mailing to on the bottom, in a larger cursive type font, again blue ink. First class postage.

That's the easy part. The hard part is content of your mailer. Despite what you may hear, you cannot generally solicit to investors whom you got off of a mailing list. You can introduce them to your company, what you do, invite them to a pitch free, informational seminar and so on to establish a relationship with them. Just don't make an actual offering of an investment. that comes later in the process.

Much success.