What does your market research process look like?

[Logan Jones]

Im trying to focus in on exactly what type of asset I should be looking for and I am having a hard time narrowing it down to an asset type let alone a local market. I know I should start from a goal and work backwards but it seems that there are many options that could work but it’s hard to find one that specifically speaks to me and impossible to know precisely how to achieve my goals in the most efficient manner. How do you weigh personal interest against the potential risk factors of doing something new, especially when just starting out?