Wholesalers: Targeted Lists or Every Door Direct Mail?

[Nicole Holcomb]

Hello BP wholesalers and direct mail marketing experts, I am about to send out my first round of "We Buy Houses" postcards and need a little guidance. Should I use USPS Every Door Direct Mail to get the word out that I am looking to buy or should I purchase targeted lists? I am already set up with a USPS Marketing Mail account and can upload address lists and print address labels relatively easily. Thank you for your input and have a great day!

[Nathaniel Walker]

Hello @Nicole Holcomb,

Personally I just started marketing for my own deals and I am using specific lists rather than just mailing everyone. However, If you are looking in a specific neighborhood then Id say mailing the entire neighborhood would be a good idea. Also, I would assume mailing to the masses would be rather costly unless there is some way of doing so that is cost-efficient, I wish you the best of luck!