Wholesalers: Targeted Lists or Every Door Direct Mail?

[Nicole Holcomb]

Hello BP wholesalers and direct mail marketing experts, I am about to send out my first round of "We Buy Houses" postcards and need a little guidance. Should I use USPS Every Door Direct Mail to get the word out that I am looking to buy or should I purchase targeted lists? I am already set up with a USPS Marketing Mail account and can upload address lists and print address labels relatively easily. Thank you for your input and have a great day!