The Rise (and Fall) of the Bro Investor

[Jonathan Greene]

"Bro, just got my first deal. Don't know what to do. LOL. Halp!"

How many times a day are we seeing this post? Yes, everyone has to start somewhere, but the problem with the Bro Investor is that he is ruining good deals for the other real wholesalers and off-market experts in the area. Bro Investor makes too many promises, pays way too much, and relies solely on the advice of strangers on the Internet to win that first deal. Bro Investor opens himself up to every opportunist out there by unsubtly telling everyone that he has no idea what he is doing, but is determined to do it anyway.

Bro Investor wants to win a deal, not find a deal, so he overpays so he can call himself a "Rental Property Investor." But Bro Investor forgot about a repair fund because he only used a deal calculator once because "it's just numbers, bruh." So then Bro comes back to the forums:

"Bro, how much is a new furnace? Only allotted $27/month for repair. LMAO. Tenants are cold. Halp!"

Bro Investor is pushing the prices up in every market across the country right now by buying bad deals. Then, because someone in the forums told him that Oklahoma City is hot right now he bought turnkey at a monthly loss because of "appreciation and stuff." When you try to ask Bro Investor serious questions about why they are in the business or what their level of experience is or why they are taking deals if they have no clue what to do when they get one, they are like:

"Bro, chill."

But they can't answer because Bro Investor is used to being coddled and back patted and just wants people to help him solve his problems, quickly over the Internet in a warm, safe space, with no questions, only constructive solutions that also agree with him and align with his life principles.

You know if you are a Bro Investor or not. If you've done your due diligence, hit REI meetups, looked at deals in real life, made real-life connections with others in REI, you are not a Bro Investor. You will be fine. You will probably have to swoop in and buy Bro Investor's "deal of a lifetime" in 12 months when the market turns down, but by then Bro Investor will be posting in a forum about opening up a co-working space in Bali with 4-Hour Work Week on every table.