Billboards! Who here uses them?

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Anyone here using billboard advertising? What is the cost ranges per month on something like that? I only ask because I seem to be getting buyers interested in houses in one particular area more than others and this area has a major interstate going through it with billboards on both sides all the way down. I have never seen a We Buy Houses ad on any of them so I would be the first. I would be able to get my name out to literally thousands of commuters a day plus anyone that lives near the highway. I'm figuring at least $500-1000 per month, how far off am I? Is it money well spent? Would this brand my name quickly and get my name out there fast? My message would be along the lines of a bandit sign but WAY LARGER, short sweet and to the point. Stop forclosure, we buy houses, any condition, phone number, URL. The target area is a town that is up and coming, being revitalized and property values are coming up. Its slowly getting a creep in of NYC people that are moving a little farther out to avoid some of the prices that plague the towns closer to the city. Town has had problems in the past (impoverished areas) so there are plenty of good rentals that are in need of a lot of work, with the right rehab they would be profitable and show good appreciation of the next 4-5 years. Better properties could be used for young professionals commuting into the city, lower end could be section 8 (there is a large population on public assistance down there). Am I stupid for thinking big and spending an assload on a billboard? I am thinking start big and brand the name then follow up by using bandits all over town in areas that look like they would have plenty of burned out landlords or forclosures.