Quick Market Analysis

Quick Market Analysis

Angels Camp, CA · Member since 2019 · 5 posts · 2 votes

When searching for markets to look for deals in, more so long distance markets, what tools do you use to decide whether that city, or specific neighborhood, are worth even looking for deals in? Almost like a precursory scan. For example, you probably wouldn't want to be near the East La Loma / El Vista area in Modesto... or just about anywhere in Stockton. So how would you go about identifying these types of areas in other cities?

 I know ideally you would want to reach out to RE agents and others familiar with the area but that takes time. So, before you even do that, how do you decide if it's worth reaching out to people in that area?

I guess I'm referring to something like CityData; and if that is a tool that you use, what are you looking for specifically?

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Rental Property Investor · Batavia, IL · Member since 2018 · 452 posts · 672 votes
7y

@Spencer McNeal When I do a quick scan of a market the first things I look at are the following:

1. Population growth- should see steady growth over time (citydata.com, bestplaces.net)

2. Rent/Buy ratio- I'm looking to see ratios around the 1% mark to see if it is a viable market for rentals (Zillow.com, rentometer.com)

3. Diversity of job market- don't want most of the jobs in just a couple industries, better to have a good variety of jobs for stability (Citydata.com, bestplaces.net, bureau of labor and statistics)

4. Crime- Is it a relatively safe area or is crime very high? (I look at citydata.com and trulia.com)

5. Ancillary factors- school district ratings, proximity to airports/hospitals, building trends to see where the growth is occurring etc. 

If 1-4 look promising then I start looking deeper into the market with some of the ancillary factors and try to learn as much as I can about it to determine if it looks like a promising place to invest. Hope that helps. 

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  • Rental Property Investor · Batavia, IL · Member since 2018 · 452 posts · 672 votes
    7y

    @Spencer McNeal When I do a quick scan of a market the first things I look at are the following:

    1. Population growth- should see steady growth over time (citydata.com, bestplaces.net)

    2. Rent/Buy ratio- I'm looking to see ratios around the 1% mark to see if it is a viable market for rentals (Zillow.com, rentometer.com)

    3. Diversity of job market- don't want most of the jobs in just a couple industries, better to have a good variety of jobs for stability (Citydata.com, bestplaces.net, bureau of labor and statistics)

    4. Crime- Is it a relatively safe area or is crime very high? (I look at citydata.com and trulia.com)

    5. Ancillary factors- school district ratings, proximity to airports/hospitals, building trends to see where the growth is occurring etc. 

    If 1-4 look promising then I start looking deeper into the market with some of the ancillary factors and try to learn as much as I can about it to determine if it looks like a promising place to invest. Hope that helps. 

  • Real Estate Consultant · Fayetteville, NC · Member since 2017 · 151 posts · 144 votes
    7y

    @Spencer McNeal is right on the money. Those sites are perfect too. I use a large portion of those same sites. Here is a list of other sites you can dig into to look up the same/similar information. 

    Milken Institute's Annual Ranking of Best Performing Cities

    Local Market Monitor

    FFEIC.gov

    census.gov

    ERBI

    Some of these you may have to dig a bit deeper and some you may have to pay for. But honestly, if you were to google the topics that Spenser mentioned you may be able to find addtional websites and resources as well. 

  • Angels Camp, CA · Member since 2019 · 5 posts · 2 votes
    7y

    @Scott Passman Exactly what I was looking for, thank you.

    Can you elaborate on rent/buy ratio? Is that referring to the percentage of people who are renters as opposed to buyers?

  • Angels Camp, CA · Member since 2019 · 5 posts · 2 votes
    7y

    @Michael Glaspie Awesome, thanks man. I haven't heard of any of those other than census.gov so I will make sure to check those out as well. 

  • Rental Property Investor · Batavia, IL · Member since 2018 · 452 posts · 672 votes
    7y

    @Spencer McNeal  Actually that is another useful statistic as well. It gives you a feel for the makeup of the neighborhood and general trends.  The ratio I was referring to was the cost to buy a home vs. what it rents for.  If you are seeing neighborhoods where the avg cost of home is $200k (all numbers hypothetical) but those same homes are renting for $1400/month, then that area is likely not going to be a great place to invest for cashflow.  However, if those 200k homes are renting for 2000+ per month then it has more potential for cashflow.  These are all generalizations pertaining to the 1% rule, but it gives you an idea of whether or not the market is conducive for rentals.  Hope that makes sense. 

  • Angels Camp, CA · Member since 2019 · 5 posts · 2 votes
    7y

    @Scott Passman Yup, that makes total sense. Thank you!

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