Direct Mail and what that list should look like

[Sunny Malik]

Hello BP! 

First post and excited to be a part of the community. 

Quick background: I've lived in the GA market for sometime now and know a few good areas I want to focus my side wholesaling and flipping houses business on. I've already reached out to a ton of different buyers and have a couple that have told me exactly the type of stuff they are looking for. The one thing I need to do now is find these houses. I'm working with a strong real estate agent and have a family contractor that has a full team ready to go. 

But I want to find a deal while creating my own lead generation and eventually become self-sufficient.  So, I thought to invest in a marketing strategy - direct mail. 

We have a full team that we are currently partnering with and marketing is the area we need to improve. I read the beginners guide and am a bit in a lost on how to proceed forward so I thought I'd ask a few folks here and start getting my name out as well. 

Questions

1) I used listsource to create a list based on our target market. We are looking to wholesale and fix/flip. I am focusing on absentees. What's the optimal equity range (ex: 50 - 80, 40-75, etc.) that I should include in my search 

2) I have 400 leads based on our target area. Do you think it would be wise to increase it. Yes I understand this is a numbers game and have the capital to invest up to $3000 into this. But, I know the area we really want to focus our efforts on. 

3) A lead off from the previous question, do you think I should take the 400 leads I have and include probates in the same area and other distressed type of motivated sellers? 

Bonus question: Who has worked for you in the past for outsourcing your mailing? I have a full time job and don't have time to mail this stuff, not worth my time and others can do faster and better. 

Lastly, I have read enough in the forums to have a good sense of the type of messaging to use here and know it takes 6-7 touches sometimes. Hoping we can get 1 transaction out of spending $3k, it would be worth it at that point

I appreciate you helping the new folks here!