Data/ Sources used for rental market analysis

[Emad Abdelrahman]

I am curios to how the investors analyze rental markets as from how i see it there are little to no correlation between population growth and rental markets. A lot of cities here in Michigan seem like good rental markets. However, there is not enough data to show it . My biggest source to rely on when it comes to rental markets is people opinion rather than data, which is a great subjective indicator. What big indicators do you look for you are analyzing a rental market?