WCAP - Wise Capital Asset Pricing

[Shiela Zhao]

So here me out here. Everyone knows about (CAPM), the Capital Asset Pricing Model, from basic finance. Basically the model used for calculating expected return on a real estate property or other financial assets. But what about WCAP - wise capital asset pricing. Why just calculate a return on anything, why not look for wiser investments using more qualitative measures and then pricing it with multiples or premiums based on non-quant measures. I think there's too much focus on quantifying everything but it can't really be drilled down to that in REI because it's much more personal.