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Updated about 5 years ago on . Most recent reply
Investor Websites i.e. Investor Carrot, Lead Propeller, Etc.
Looking to get feedback from investors that are using template investor sites such as Investor Carrot, Lead Propeller, InvestorPro, etc. I know there's a ton of post on this topic but nothing recent (2017).
After carefully evaluating these sites I think they're useful for what they are intended for, lead generation. However, the UI (User Interface) screams SPAMMY, GIMMICKY, SCAM, and possibly something you can catch viruses on! They look like websites from the mid to late 90's. Kinda reminds me of those late night infomercial that says "BUT WAIT, THERE'S MORE! ORDER NOW AND GET 3 MORE BLAH, BLAH, BLAH" Lol
Don't get me wrong, I think these sites are a great idea for their intended purpose. My concerns are what will your average Joe homeowner think when they visit these sites and they look like this? Most homeowners visiting sites like these already have their back against the wall and are in need of fast help. This is their biggest investment they ever made in their life, so will they approach with caution and resistance due to how the sites look?
Thanks in advance!
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Mike Snyder sorry on the delay man! I just saw your note.
Yep performance is always the best measure.
But ya y’all... believe me... we can build insanely beautiful sites that have lots of white space and little text with the best of them. At the end of The day the website needs to join the conversation in the prospects mind, answer all the questions, build credibility and trust with them, and drive them to action on every page.
And requires words and images to do that.
You can totally convert leads online with less copy, but the thing is that leads that come through a website that answered all their questions and built credibility are going to be more predisposed to work with you. Resulting in a higher lead to close ratio.
The worst thing we can do when looking at any marketing copy is looking at it from our perspective and how we think it looks. Or asking a friend or family member to look at it and give us their opinion on how they think it looks. Unless they are the target prospect they won’t be interested enough in the copy and the words to have it pull them down the page.
Sharon is AMAZING by the way Mike!!