What do you bring to the table?

[Jon Klaus]

I was listening to a talk radio show about entrepreneurship and this question came up: What is the most important job of an entrepreneur? Without hesitation the guest/guru replied “marketing, too many of us get caught up thinking the service or product we provide is our most important job, but it is not. Marketing is most important.â€

Now I am a marketing guy, but I don’t know that I’d be as dogmatic as the guru. But it did get me thinking about another question:

What is the most important thing you bring to your REI business?

Marketing? Property acquisition? Finding $$? Property management? Identifying opportunity? Retailing? Rehabbing? Negotiation? What is the number one thing you bring to the table?

What are the implications of your number one strength? Should you work in that area as much as possible and outsource everything else that you can? Should you get a partner to cover your weaknesses? Should you redesign your business plan to leverage your strength?

So, what do you bring to the table?