Rent to own?

[Jarrod Askin]

Forgive my ignorance but what is the upside for a landlord to offer a rent to own? I recently had a tenant inquire about the option but I can't really see the advantage for me. The way I see it is, if we decide on a price today and the market goes up, I've lost money by selling at the previously agreed below market price. If the market drops I would have to drop my price in order for the appraisal to work and the buyer to then get financing. Do I misunderstand the rent to own? Or is there something I'm missing?