Does social media marketing actually gather leads?

[Account Closed]

Hi everyone!!

I have a question targeted towards investors utilizing social media marketing. Does your online presence actually bring you motivated seller leads? As opposed to, for example, direct mail marketing or bandit signs. I'm in the Western Massachusetts market and I've been really trying to step my game up when it comes to my companies online presence. How much has social media impacted your wholesaling/rehabbing/rental investment business? Looking forward to hearing your thoughts!

[Dev Horn]

Their paid advertising (display ads) SUCK for our business.  People CLICK on your ads out of curiosity (while reading a post about their sister's new CAT).  After clicking on your ad and going to your landing page, they abandon because they have no real interest or motivation to convert.   FB display is TERRIBLE for our business.

Posting on FB is fine and sure you can benefit from that but posting "I will buy your house for cash" on FB is no better than going outside right now and screaming it in the parking lot.  A few people will see that and no one will care.

Social media - paid or free use of it - is not the place to concentrate your efforts if your problem is LEADS.  For leads, your need things like AdWords (Google Search), where people are actually searching for this solution.