Direct Mail Innovative Strategy

[Devan Mcclish]

Since my market is extremely hot, I am trying to come up with different people to hit with direct mail, people that are not on everyone's radar. I came up with a list of people who last bought the home in or before 1985, the catch is they are all owner occupied. I know absentee owners are a list everyone mails, and one that I have had very little luck with. So what do you all think about hitting owner occupants with equity, specifically really old people?