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Updated almost 10 years ago on . Most recent reply
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Think and Grow Rich
Just bought another 25 copies of "Think and Grow Rich" to give out to clients and potential clients.
Is this the best book for this?
If you decided to give out a book in mass quantities what would it be?
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LOL, so you bought Christmas gifts early, that may be your best use for them.
I do know of this old book, there is some good psychology contained in that one......but,
It reminds me of the musical, The Music Man, where the guy was a "pitchman" salesman posing as a music teacher selling band instruments to kids. He couldn't teach the kids how to play, so he use the "think system" if you think you can play it, you can play it! That did lead to a parade and 76 trombones! LOL
My library is pretty dry reading, technical stuff, no interesting plot or schemes of wealth building so I can't really suggest a gift for clients.
Speaking of a library, here's a "trick" if you have an office.
I had a book case behind my desk, a complete volume of bank administration and management reference books, a few law books, managerial accounting, statistical analysis, advanced economics and a few other real estate technical type books. Did I understand everything in that library......LOL....NO! But clients would read the titles and look at them. I'd go out of my office and sometimes find folks standing there with an open book. Just say, that's a very good publication on whatever, it would be over their head anyway.
Instant credibility by reference!
But, you can't fake it all the time so be careful what you display, you do need to know your stuff. :)