Updating houses with Ikea products? I smell profit!

[Khaled Majouji]

Hey all,

Ok I just had this crazy idea and I need your feedback. I was just browsing the Ikea website looking at their various new products and noticed they put a lot of effort (and probably a lot of money too) into predesigning every room of a normal house (there's about 15 different designs per room). I mean their interior decorators do a great job, and I was thinking us investors can take advantage of that, copy those rooms with their products (wich are cheap! nice) and have killer rehabs without the need to hire an interior designer and do extensive staging. I haven't done the math, it sure is a bit more expensive than upgrading to the minimum, but it does take your project to the next level, bringing in a higher sale price and a quicker sale. Do you guys think I'm crazy, or am I onto something here?