Question about 1st time mailer campaign I'm planning

[John S.]

Hello everyone!

I'm an investor based out of Long Island, NY. I've currently got 2 multifamily properties here with 5 total units -- I live in 1 of them.

It's been extremely difficult to find multifamily properties that meet the criteria that I'm looking for through the MLS, and when I do, they're extremely overpriced. The last house I bought, was brought to me off-market by my agent, and it's seeming that off-market is the only way to get good properties without the MLS prices.

I've recently got a nice business card printed up, and would like to start a direct mailer campaign, using BatchLeads to find multifamily properties in the local towns that I wish to invest in.

I have a pretty strict criteria about what I'm looking to purchase at this time:

-Legal 2-or-more unit large Multifamily (not required to be owner occupied)

-Each unit should be at least 3 bedrooms (so if it's a duplex, it needs to be 6+ bedrooms)

-Sewer (not septic)

-Gas (not oil)

A lot of this information is not readily available online, so once I start my mailers, I'm sure I'm going to find people who eventually respond, but that don't have criteria which match what I'm looking for.

I feel like it would be a waste if I paid a bunch of money for direct mailers, and then someone reaches out to me to sell, but their house doesn't match the criteria of what I'm looking for -- I don't know anything about wholesaling.

What can I do to monetize these leads, or is the answer is that I need to learn

[Abel Curiel]

Quote from @John S.:

Hello everyone!

I'm an investor based out of Long Island, NY. I've currently got 2 multifamily properties here with 5 total units -- I live in 1 of them.

It's been extremely difficult to find multifamily properties that meet the criteria that I'm looking for through the MLS, and when I do, they're extremely overpriced. The last house I bought, was brought to me off-market by my agent, and it's seeming that off-market is the only way to get good properties without the MLS prices.

I've recently got a nice business card printed up, and would like to start a direct mailer campaign, using BatchLeads to find multifamily properties in the local towns that I wish to invest in.

I have a pretty strict criteria about what I'm looking to purchase at this time:

-Legal 2-or-more unit large Multifamily (not required to be owner occupied)

-Each unit should be at least 3 bedrooms (so if it's a duplex, it needs to be 6+ bedrooms)

-Sewer (not septic)

-Gas (not oil)

A lot of this information is not readily available online, so once I start my mailers, I'm sure I'm going to find people who eventually respond, but that don't have criteria which match what I'm looking for.

I feel like it would be a waste if I paid a bunch of money for direct mailers, and then someone reaches out to me to sell, but their house doesn't match the criteria of what I'm looking for -- I don't know anything about wholesaling.

What can I do to monetize these leads, or is the answer is that I need to learn

One way to monetize this would be to get your RE license. 

You can refer out the deals that you don't buy and collect a commission. This would become a passive income source since you aren't listing the property, hosting open houses, etc.

Another option would be to wholesale the deal.

I am not trying to oversimplify this option.. You'd need to put time and effort into finding a buyer, negotiating the deal, putting it together, and keeping it together. 

My recommendation would be to partner with Realtor for referrals so you can spend your time on what you do best.

Either way, with your criteria being so specific, you'll likely end up with quality leads and an additional income source!

All the best!

Abel