What does the Real Estate Investor Prefer When Seeing a Deal From Their Agent?

[Heather Lambert]

Would you say a real estate investor prefers spewing straight cold numbers and statistics OR maybe prefers a little story about the property first? What is the right way to present a deal to an investor? Marketers always say the best way to sell anything is with a story. Right? 

As an Investor and Real Estate agent myself, I have always been drawn to this method.

The Basic Structure of a property being introduced to a client:

1) Story of the property.

2) Background of the deal.

3) Merits of the deal.

4) Actual Numbers.

Would you agree or disagree?