Direct mail is the classic direct to seller medium to be able to send you message out there. We know and love it, and here is my opinion for the pros & cons!

Pros: Definitely works! This is an age old and well proven marketing method to get folks to call you back. They might keep your letter(s) for 6 months before calling, but if you can be the one they call first, the ball is in your court!

Cons: The price for direct marketing and postage is definitely more expensive then most (Those darn USPS Forever 0.60 cent stamps!). There is likely going to be some saturation with this method from many other investors/wholesalers doing this activity as well. You potentially may not get a call back for a long time depending on a seller’s situation. Depending on how you set up your mailers, it could take a good amount of time to create & mail these yourself, OR you could use an automatic mailer service like Open Letter Marketing to do everything for you!

2. Cold Calling 🔥

Many folks out there avoid cold calling because it is uncomfortable!

Pros: In my opinion, this is the cheapest and fastest way to get a response on if someone is ready to sell. To buy the list, get it skip traced, and start dialing is going to be drastically cheaper then sending out a direct mail campaign. You could potentially use an autodialer (When I was calling I absolutely loved Mojo Dialer!) to upload your list and have it start ripping phone numbers! Depending on your preference, you could hire a virtual assistant to do this for you!

Cons: It is uncomfortable at first, but once you start going it is not so bad! Once in a while, you do definitely get some creative insults on the phone that you couldn’t even repeat to your mother, but once in a while you have some conversations with sellers that make it all worth it!

I think both of these methods are great, and I have done them both in different ways! Which marketing method have you guys had more success with? Which do you prefer to do yourself?

Happy Tuesday guys! 😁

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Worcester, Massachusetts

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