Selling leads? How much to charge?

[Kenneth E.]

I have managed to create a proprietary list of leads for my local investing area. The problem is that my massive list contains about 22k vacant properties, which I wont do anything with.

At least one local investor is willing to purchase the entire 22k but I have NO CLUE how much to charge him for them.

I have always created my own leads lists and never purchased them from listsource .....so I don't know what the going rate would be for such leads from that angle either.

Any help on what to charge?

Thanks!

[Brian P.]

It all depends on the type of lead. That guru that pays $5 is one cheap * but if his bird dogs will work for that they should start looking for another investor to feed and charge more. I pay $25 for decent general leads. If one out of 8 works out, I got a deal for $200, that is cheap. But I want to keep them motivated, so they get a nice bonus check when I close.

I had one guy whose leads almost always turned into a deal. He wanted just to be paid when the deal closed and the price was $1,000. I had no problem with that, even if the deal only turned into a few thousand it was still a cheap price. I got some money in my pocket and he got his. And his leads generally produced at least $20k as an average for me. I would pay $1,000 per deal all week long.