How important is follow up?

[Joshua Martin]

Hey BP,

  So that's my question: How important is follow up?

I know, I know, I know the general stats that everybody uses that 80% of the deals come after several follow ups, but I just want to know if this absolutely proves true in people's REI as well.

  With my old company I'll admit right out of the gate here that I sucked at it, probably because I was doing too many things and there weren't efficient and effective processes in place, and it's too easy to drop the ball when you're busy.

  Now that I'm starting in an acquisitions role with another existing company and building out some of the aspects of the role myself I'm just revisiting this question and trying to make a plan for it.

  And, given that you guys are likely to say it's essential, what is your approximate process? Do you try to automate most of it with mailer/RVM/SMS/email sequences?

  Okay thanks so much. And by the way, what happened to the old 'Marketing' tab in the forums. That one was my fav.

Best,

  JTM