Residential (Elder) Care, how would you market for clients?

[Sean Dezoysa]

Residential Care is purely for basic assistance with ADLs vs Assisted Living which includes more skilled care. My market is Jackson MS and I plan to start a 3 bed Personal Care Home - no license to start (legal up to 3 clients in MS).

I want to find at least some of the clients on my own. If I have 2 on a waitlist, I may then use a placement agency to pick up the 3rd. Can anyone advise on how to find these types clients? Things I have on my to do list are to regularly call social workers and other facilities for referrals. Also to advertise on Craigslist and Social Media.