How to sell new condos/rehabs before construction is finished?

[Willie Mandrell]

Hey BP-ers!

Tossing it out to all you seasoned developers and agents.  I am currently in the midst of complete gut rehab condo conversion.  The three condos will be ready for the spring market.  With these basically new condos and smaller new construction condo complexes that are at the middle income price point - What are your sales and marketing strategies?  

Do you try to line up buyers during the construction phase and offer customization options? 

Do you do a marketing blitz just as the finishing product is about to hit the market?  

How do buyers feel about putting money/time/interest into a product that isn't complete and that isn't at the top of the market like luxury units?

Looking forward to your responses - thank you!