Would you pay 30% more for project with a contractor your trust?

[Quan Tran]

I have a contractor who is also a friend but he is over charging me about 20 to 30% over other estimates. I used him for many projects in the past and very satisfied. Also, he is my go to guy in case fixing is needed at my rentals and he also makes time to do it for me. Should i use him for this project even though he charges me more? Thank you for all inputs.