Yellow Letters to MFH Owners

[Darren Elliott]

I'm starting a DM campaign in the Inland Empire (Riverside, Redlands, Corona, etc) targeting 3-4 unit owners, ideally a fixer upper or bad management.

What are your thoughts on my planned Yellow Letter copy? How could I improve? Don't hold back.

Hi NAME,

I'm interested in buying your 3-4 unit property at ADDRESS. Have you ever thought about selling it? I could give you some peace of mind by taking over your tenants and overdue maintenance costs.

Give me a call or send me a text at NUMBER.

Thanks!

Darren Elliott

[Jim K.]

@Darren Elliott

I've seen so many stupid yellow letters here in Western Pennsylvania for my duplexes and single-families that the good ones do stick out.

This is not a good one. You are new to this and you lack the empathy to put yourself in a potential sellers' shoes. You asked me not to hold back, so this is what I think.

"Hi NAME," (What's it going to be, first-name, first-name-last-name, title+last-name)? For me, anything other than title+last name goes in the garbage immediately).

"I'm interested in buying your 3-4 unit property at ADDRESS." (Is it a 3 unit? Is it a 4 unit? If you don't have enough of an interest to already know, it's in the trash. Get anything wrong on the address, it's in the trash.)

"Have you ever thought about selling it?" (Everyone has thought about selling their property. This is a transparent, cheap little attempt to get me to think about that assumes I'm stupid. Straight in the trash.)

"I could give you some peace of mind by taking over your tenants and overdue maintenance costs." (Big of you, to give me peace of mind. In the trash. And just who the hell are you to criticize my maintenance and how frequently I do it, LET ALONE how frequently I pay my damned bills? In the trash.)

"Give me a call or send me a text at NUMBER." (Ill-bred trash, you didn't say "please." And you do money business through text messages. Loser).

Thanks! (For what?)

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You've got to be formal, you've got to be classy, you've got to be personal, you have to think hard about how what you say could be taken by someone who is demonstrate that you know something about the property to express significant interest, you've got to mention in this market that you're not going to ridiculously low-ball the owner (even though, well, of course you'll try), you've got to mention that you can close quickly.