sending out text blasts

[Jason Malabute]

I have a follow up question for my fellow apartment owners. I have a group of apartment owners that I have not gotten a hold of through cold calling, direct mail, regular texting, and email blasts. I was planning to send them 2 text blasts per week until I get a hold of decision maker. Multiple text blast companies have told me you can't send text blasts to people unless they "opt-in" to receiving text messages from you because you could get reported as "spam".

1. How do you guys get around this?
2. What is the worst thing that can happen if you get reported as spam?

[Allen B.]

Speaking as a property owner, this sort of thing is absolutely enraging. I sold 13 units of mostly SFR in Atlanta last year. I'd been receiving as many as ten unsolicited contacts per day for at least a year. I've continued to receive the same level of "attention" in the six months since the sales. My retired parents who live in a different part of the country but share my last name receive a similar level of harassment.

Bottom line? An offer from one of these people would have to be far above market before I would ever consider doing business. If people don’t want to talk to you, *leave them alone*. 

If your business model is to harass people into submission, maybe you should go get a job and leave real estate to someone else.