Tips for Multifamily Property Owners

[Jorge Abreu]

Signs are part of the image of a property. Whether our clients are designing/building from scratch or renovating an existing property, they find successful projects incorporate signage into the branding strategy of a property, rather than just considering signage a small component of the construction process.

1. CONVEY LUXURY STATUS AT ENTRANCE

Designing a sign that complements the architecture on the rest of the property is important, and the opportunity exists to enhance first impressions by investing in luxurious features in your entrance signage.

2. FOLLOW TRENDS IN COLOR & DESIGN

Keeping up-to-date signage as part of a property’s branding can help offset the perceived “aging” process that properties experience.

3. SHOWS ATTENTION-TO-DETAIL

So although detailed signage on the property does not paint the whole picture, it is a strong indicator of how much care is placed in a property’s construction & maintenance.

4. ENHANCES THE FEELING OF “COMMUNITY”

A professionally designed wayfinding system will help a community navigate safely & efficiently through the various spaces. It can also help community members more regularly engage with the various amenities in your community, which also helps build retention.