Building Investor Pool For Raising Capital

[Taylor Austin]

Hello all, new investor here. I’ve been going through the process of learning the ropes of Multi-Family Apartment Investing/Syndication.

I’m now at a comfortable place where I can underwrite a deal confidently, I’m in touch with my market and the brokers involved. One area I want to begin putting more effort into is building my Investor Pool for when the Capital Raise is initiated.

I am looking for anything anyone has found for meeting new folks to invest in their deals. For me as a new investor I understand the challenge in front of me. I would really just like to learn off any of your experiences and what you have found to be most effective!

Any information would be greatly appreciated! Resources, books and so forth will be warmly received also!

[Spencer Gray]

@Taylor Austin

@Taylor Austin @Jillian Sidoti makes a great suggestion and point. You have to find a method to start building your list. You'll need a large pool to bring them along an educational journey about who you are what you do, and why they should invest with you. It can be a long process, sometimes months, from the time someone signs up for your newsletter, etc from the time they get in touch and want to hop on a call. 

We launched a newsletter last May and went from a list of 40 investor emails to now having a list of nearly 1,000 potential investors. You could also launch a YouTube channel, Podcast, etc in addition to a blog. 

I would underline networking in general. First look at your existing network - they all need to be aware of what you're doing. Then "Who do they know."  You'll be surprised you may already know people that are already looking to invest but are looking for the right opportunity. Also local meetups, and gatherings where real estate investors frequent. 

Also network online like you are doing now on Bigger Pockets, I would also highly suggest Linkedin.