Talking CRMs... Boring topic but I'd love some input!!

[Karen Higgins]

I'm here to discuss CRMs for real estate.  We are starting a marketing campaign, and currently are not using a CRM.  I know "when gets measured, gets improved" so we are getting after it.  Any recommendations for what you are currently using and why you love it?  We have just ordered our first set of mailers, so here comes the fun!

Things I'm looking for... easy to set up, efficient data entry, meaningful reporting, and something that could be offloaded to VA once I get the systems in place.

We plan on marketing for our brokerage and property management business, if that helps in what you recommend.  Can't wait to hear what has been working well for everyone!