What Is Your Lead Focus?

[Joseph Cameron]

Getting ahead of yourself is easy in any new business especially one with so many avenues and opportunities. As someone that likes to take action, I find myself potentially moving in every direction - achieving very little. Without using my day job as an excuse, I'd like to know what your focus and/or recommendation is for consistency, educational value and success? Specifically related in quality lead generation and obviously conversion. 

[Greg Dickerson]

Originally posted by @Joseph Cameron:

Getting ahead of yourself is easy in any new business especially one with so many avenues and opportunities. As someone that likes to take action, I find myself potentially moving in every direction - achieving very little. Without using my day job as an excuse, I'd like to know what your focus and/or recommendation is for consistency, educational value and success? Specifically related in quality lead generation and obviously conversion. 

Consistency is what it is. Set aside time everyday to do the activities.

That being said Some of the the best ways to find off market commercial and multifamily properties is to compile lists from city and county websites if available or through a paid service like List source, Reonomy and CoStar or you can use free resources like Loopnet, CREXI, Ten-X commercial, Craigslist, tax database, general networking, brokers, property managers, title companies, environmental consultants, building inspection companies, appraisers, landscapers and other companies that service commercial and multifamily properties and driving for dollars. The key is consistent action and how you approach the owners and then the follow up. You need to be talking to hundreds of sellers these days to develop good deal flow.

You can send letters and email but cold calling is by far the most effective method but you really need to know what you’re doing, how to open the conversation, what questions to ask and more importantly when to listen and not talk. Most importantly you need to convey confidence and assurance you are a player and not just wasting their time. Remember you are building relationships with the owners.

Follow up is crucial and where 90% of investors and sales people fall short. You have to consistently follow up in a meaningful way and you will get deals.