What information would you want to get?

What information would you want to get?

Property Manager · Orlando, FL · Member since 2016 · 479 posts · 277 votes

Hey guys, we're in the process of revamping some of our email marketing processes and one of the ones we're focusing on is for leads that fill out our investor questionnaire on our website.

Right now we are compiling a list of emails to send out every 2 weeks or so with information we think would be valuable to the potential investor that would help educate them on not only how we conduct our business, but the business in general. I feel that this will lead to a more educated investor, which will not only benefit them, but also has the benefit of speeding up the process of getting commitments when we do have an active deal for people to invest in. 

So far the emails we have come up with are:

1. intro email to set up an intro call/meeting

2. follow up email with a link to our case study from a completed deal

3. email with an example of one of our investor updates we send quarterly

4. email with an example of the legal docs we have used in the past

5. email with an example of one of our past investor books we put together for a new deal

6. email with our top 5 books we recommend to everyone

Would love to everyone's feedback not only on the listed emails, but other potential emails to send, and what they think about the idea of providing the resources to help educate potential investors

Thank you so much for any feedback in advance!

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  • Rental Property Investor · Johnson City TN · Member since 2016 · 386 posts · 271 votes
    7y

    @Chris Grenzig - I would add market analysis data for the markets you operate in.  You could also link to articles affecting your markets (new employers, new construction) and real estate in general.

  • Property Manager · Orlando, FL · Member since 2016 · 479 posts · 277 votes
    7y

    @Greg Scully Thats a great suggestion!

    Instantly when i read that I'm thinking add market analysis to that email chain which is it's one separate schedule based on when people sign up, and maybe use the articles as a separate newsletter type feature for potential and active investors to keep everyone up to date and separate from our current newsletter for anyone and everyone. 

    Thanks for the input!

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