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Updated almost 6 years ago on . Most recent reply
Now that I have a deal,I need to raise money...
I am a little discouraged because I hear over and over about how we find deals and how important it is to establish relationships with investors. My struggle is that I have gone to meet-up events, created a website, and put myself out there on social media, however, I keep coming across wholesalers, flippers, lenders, and brokers. No one who really invest in commercial multifamily units. People will like my posts and leave nice comments but no one reaches out to invest or they lose interest when they hear my minimum investment criteria. I only want to work with accredited investors and I am running in circles trying to figure out exactly how to market to them. I decided on starting a youtube channel but I am struggling with content.
To all who have been where I am currently, what was your first video about? Did you immediately begin talking about deals or more about yourself? I feel like I have a story to tell about my obstacles and triumphs as well as my struggles getting into this industry. My personality is bubbly and outgoing but in this industry, I think my outgoing personality wouldn't be acceptable.
Thank you in advance for any suggestions or simply tell me about your youtube startup journey!<3
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@Account Closed (even though I wrote it).
Your target market ($100K+ investors) don't invest because of social media marketing nor do they have time for meetups. I don't want to sound rude but your target market also does not care for your personal story, obstacles and triumphs. What they care about is track record. Nobody wants to be a guinea pig on your first deal.
Starting out (and later as well) the bulk of the magic happens with personal, face-to-face meetings (unless you have a tight phone sales game).
Having a bubble and easy-going personality is nice but your target market perceives such behavior as frivolous and amateur-ish (again, this is not about you because I don't know you... just my thoughts having dealt with this level of client).