Commercial Property Investing & Fund Raising Question

[Jordan Prentice]

Howdy BiggerPockets!

I have recently stated working with a commercial real estate broker in The Woodlands, Texas and have been tasked with attempting to sell either partially or in its entirety 70+acres of a continuous lot and/or raise infrastructure funds for partial development. Being new to commercial real estate, I want to ask for general advice on BP regarding methods used for finding an audience big enough for this larger, less-liquid property? The land itself is in an incredible location, directly along a developing highway that has been anticipated for years. This makes me think that the land itself will spark a lot of interest for the right people, I am simply asking for advice on best practices for getting in touch with these individuals and the differences (if any) from methods used in residential properties.

Thanks for your help in advance!

Jordan