Stealth Strategies for Finding Investors and Raising Capital

[Dan Handford]

I have been speaking to physician groups across the country for several years and I typically am in front of groups of private practice physicians. I usually speak on Strategic Patient Marketing or Relentless Implementation as it relates to business. 

One day it hit me....that I should start discussing my multifamily real estate syndication business during my talks. I didn't want it to come across too direct so I just started randomly showing pictures of apartment complexes throughout my talk (usually 2 pics during a 1 hour talk). It would remind me to mention what I am doing with the real estate syndication for apartments and I briefly cover the tax advantages for high net worth individuals such as physicians. Now after every talk I typically have 3-4 physicians come up to me to discuss how they can invest with me. Recently I had 8 physicians come up to me after the talk. Pretty awesome!

You should start thinking of topics that you can talk on to get in front of other high networth people. If you have something that is valuable to them, you should start trying to get on their stages at various trade show and annual conventions.

I am on my way to Beverly Hills, CA today to speak with 250+ physicians at another conference. I'm actually sitting in the Delta SkyClub right now in Atlanta waiting for my 8:30AM flight to LAX. I have my 6 yo daughter in tow since I always like traveling with family. I have 4 children now so each gets a turn to travel with daddy. It's the first time my daughter is riding in first class cross-country. Hopefully it doesn't spoil her...wink...wink...maybe it will and it will turn her into a real estate queen so she can afford to fly in first class. :-)

Anyway...I shared a unique way that I reach high net worth people. 

What other ideas/strategies do you have to reach more investors to raise more capital?