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Direct Marketing Question
Hey guys! I'm going to start a marketing campaign to buy distressed apartment buildings. My question is what kind of letters are you guys using? Do the typical yellow letters that residential wholesalers use still work in the larger multifamily market (5-50 units)?
My letter was going to be a typical yellow letter in what looks like a hand addressed envelope and what looks like red handwriting in the body of the letter.
Should I go with that or something more formal?