Direct mail to small multi-family

[Dallas Martin]

Does direct mail work as well on small multi-family properties as it does on SFR? I'm considering doing a direct mail campaign for my target area to absentee owners of 2-4 unit multi-family properties. I'm hoping to find either retirees looking to get out of the business, new landlords who have realized it isn't for them, or other investors who need to sell to reap some sort of tax benefit. I'm just wondering if direct mail is effective at reaching these potential sellers.