Marketing advice- Direct Mail in Virginia

[Takee Brockman]

Hi!

Hope everyone is well and ready for the holiday's!

I am looking to send out a direct mail campaign to generate leads to purchase. I have built out a list of about 1,000 homes so far and growing (using Propstream).

I have heard numerous times that you should invest $5000 on a Direct mail campaign.

I am curious if anyone can advise on their experience? In your experience, how many mailers do you have to send for 1 phone call typically?

Additionally, is that investment spent all at once or does it include sending 2 or 3 follow up mailers?

Lastly, does anyone have a company they would reccomend to send Direct Mail?

Thank you in advance!

[Tony S.]

I got an 18-unit with direct mail after just a few months.  I only sent about 30 mailers/month.  But my letter was very targeted and I included the offer in the letter, so my case may be unique.  I've also spent $2,000 on direct mail for wholesaling and got a hit for someone willing to sell 3 properties, but my wholesale fee only made me break even and one of the properties ended up being a nightmare existing tenant situation.  

Basically, it's going to be a case-by-case situation, but I do think you'll get your money back with a $5,000 direct mail campaign if you stay disciplined and follow through.