It takes time to build relationships with passive investors. Here’s a tip I learned!

[Kyle Curtin]

Good morning Guys!

I just listened to episode #1769 of the Real Estate Syndication Show with Whitney Sewell, and him and his guest Lance Pederson mentioned something particularly notable I wanted to pass on and share with folks.

That being that it takes a while to build relationships with passive investors before they invest with you. Who would have thought? XD

But that being said, don’t ignore what you have in front of you. It is so easy to get caught up creating marketing vehicles and ebooks and webinars etc. These things are no doubt very useful to bring folks towards your brand, but keep in mind it will likely take a while to build solid relationships with those folks.

You already know a $h1t ton of other investors, friends, family, etc.

Work on strengthening your relationships with those folks that you already have a pretty decent relationship with as well…

A metric that Lance mentioned that I really liked was “meaningful conversations had” every single day. He uses 2 jars (you might recognize this from atomic habits ;) ) and aims for 20 marbles being put into the empty jar every day.

This is a concept that I really liked, and have put into action today and I very much enjoy it :)

What are your thoughts on this?

Happy Friday y’all!

Kyle :)

[Evan Polaski]

I would agree with this, and that is why you see so many posts about "find the money first" if you are wanting to begin syndicating deals.  There is a process in sales of know, like, trust.

Or put another way, the typical new relationship needs at least 6 touch points before they will be ready to "buy".

But whatever words you put behind it, you need cultivate trust before someone will typically split with their hard earned money and trust you to be a good steward of capital.  Follow-through with what you say you are going to do, communicate consistently and clearly, share information that you believe the recipient will find valuable, etc.