Gooood mornin’ guys!

I have a question that I have heard different thoughts on in my travels and wanted to ask it here! So I am newer to the capital raising & syndication game, and have a local partner that I have been working with. I have been raising capital for a bit, and also have a podcast where I interview sponsors throughout the nation, and also consume as many podcasts and books as possible etc.

My question is, I have already told the vast majority of my friends and family about my new ventures, and have a small email list with a little over 200 or so people on it. I have read in many places to niche down to a community that resonated with you to give value to on passive endeavors, and my demographic is helping active landlords that don't want the headaches of hands on management, and want to create passive wealth through syndications. I have a small team that I have put together with a 1031 specialist, an IRA custodian/specialist company, and a CPA to be able to help me to help landlords in this strategy. This demographic is the one that resonates with me the most, being an active landlord and constantly building relationships with local landlords etc.

That being said, now that I have told most of my friends and family, I am planning on following up with the monthly updates on my newsletter on our past projects (using Matt Faircloth's template in his new R.P.C. book), as well as increasing the volume of podcasts and value that I bring to the ecosystem. I already post on social media a decent amount about syndications, have a website that I add blogs to, have a VA doing outreach to followers and creating interactions, am becoming more present in some of the syndicator FB group, going to my first MF conference in NY in November, etc.

Do you think I should be doing some sort of cold outreach as well for those essentially “tired landlords”? Or just keep updating the folks that I already have with the monthly newsletter and creating more “attraction” based content and making more friends with sponsors across the country?

Thank you for your thoughts!

-Kyle :)

Worcester, Massachusetts

2 Votes