How to stand out in multi-family?

[Carl Morgan]

What's the best way to attract and keep tenants in a multi-family/apartment complex?  What's a surefire way to beat out the competition?

[Jacob H.]

Look at similar multi-families in the area, see what the size of the units are, the amenities they provide, how nice the units are, etc. What are they renting for? Now compare it to yours and either provide something nicer or cheaper. If you have a property manager, it is their job to determine the market rent for your type of property, depending on how it compares to other properties in the area. 

Just like any business, either make your product better than the competition or cheaper. Renovations and working appliances are always a plus.