Important Points for a Direct Mail Letter

[Martin Fischer]

I'm planning on doing a direct mailing to all off market apartment owners in the area to try to stir up some deals. What are some important points to hit besides these:

• Private investor - not trying to get a listing.
• Flexible terms - can do cash, owner carry, conventional financing.
• Looking for units at a fair price with upside potential.
• Get out from under the headaches of property management and dealing with tenants.