Direct Mail Marketing Etiquette

[Account Closed]

Just a quick question out there real quick

I am launching my DMM campaign this week and I am preparing some letters to go out. Before I do, I want to make sure I am not overstepping my bounds in the letter.

I know most people would suggest to be simple and concise in my letter, and that is what I am leaning towards.

Now, I am targeting pre-foreclosures and trying to purchase properties to wholesale or rehab before it goes to foreclosure auction.

As far as etiquette in the letter goes, is it too far to make them aware that you know they are facing foreclosure and you are looking to help them avoid that situation?

I want to try to make someone perhaps understand a little more about why I am writing them and perhaps motivate them to call quickly, but I don't want to overstep my boundaries in what I say in the letter.

Advice?

Ryan